Soulbath - corporate project by Hi-Res
www.soulbath.com
Soulbath.com is an experimental website exhibiting web banners, the interface is what you would expect to see on a net.artists website such as Jodi or Vue Cosic. But instead on this page you are seeing net.art designed by a corporate design company.
Soulbath.com was created by the experiemntal design company Hi-Res, who are know international for there left field approach to design, with no in-house style every project looks different.
The website includes flashing text and interaction to progress to the next page, such as typing a “y” to move on though the site. The website takes advantage of the fact that often people don’t absorb information in bright colours that speed by, instead of just using bright colours on their website they decided to use a colour only a few degrees away from the background colour so it makes it differcult to read the text. In the world that we live in at the moment people do not have the time to actually read all the information and decide weather its any use or not. The secound page has a banner ad with moving text in it, because the text is moving at a speed which makes it hard to read the text most users would just think that it was not important information.
This is how Hi-Res have described there website:
"If we only use enough different colours and lots of banners on this site, people will actually believe it has some genuine content and is popular when actually the opposite is the case. What you see here is completely useless information, but is flashing so brightly, that you have no way of knowing in the beginning if there may be some information underneath all of this." With this website Hi-Res are making a very loud statement about the shallow consumer world in which we live. An example of this is the ASCII dinosaur on the site that is made up of dollar signs. This is similar to the work produced by vue cosic, in which he produced images using ASCII.
KEY points:
· Hi-Res were founded in 1999 and have become very quickly leading figures in the design industry.
· They jumped head on into the web with the creation of soulbath.com
· Hi-Res have produced many websites for big blockbuster films such as “Donnie Darko”, “Requiem for a dream” and “Saw II”.
· “Sawmovie.com” is an especially interesting site, althought it only have a few refrences to net.art it is an expectional narrative driven site.
· Soulbath.com uses a similar interface as net artists use on their sites but this website has more of a crisp, minimalistic approach compared to sites such as text.jodi.org/
Soulbath.com is an experimental website exhibiting web banners, the interface is what you would expect to see on a net.artists website such as Jodi or Vue Cosic. But instead on this page you are seeing net.art designed by a corporate design company.
Soulbath.com was created by the experiemntal design company Hi-Res, who are know international for there left field approach to design, with no in-house style every project looks different.
The website includes flashing text and interaction to progress to the next page, such as typing a “y” to move on though the site. The website takes advantage of the fact that often people don’t absorb information in bright colours that speed by, instead of just using bright colours on their website they decided to use a colour only a few degrees away from the background colour so it makes it differcult to read the text. In the world that we live in at the moment people do not have the time to actually read all the information and decide weather its any use or not. The secound page has a banner ad with moving text in it, because the text is moving at a speed which makes it hard to read the text most users would just think that it was not important information.
This is how Hi-Res have described there website:
"If we only use enough different colours and lots of banners on this site, people will actually believe it has some genuine content and is popular when actually the opposite is the case. What you see here is completely useless information, but is flashing so brightly, that you have no way of knowing in the beginning if there may be some information underneath all of this." With this website Hi-Res are making a very loud statement about the shallow consumer world in which we live. An example of this is the ASCII dinosaur on the site that is made up of dollar signs. This is similar to the work produced by vue cosic, in which he produced images using ASCII.
KEY points:
· Hi-Res were founded in 1999 and have become very quickly leading figures in the design industry.
· They jumped head on into the web with the creation of soulbath.com
· Hi-Res have produced many websites for big blockbuster films such as “Donnie Darko”, “Requiem for a dream” and “Saw II”.
· “Sawmovie.com” is an especially interesting site, althought it only have a few refrences to net.art it is an expectional narrative driven site.
· Soulbath.com uses a similar interface as net artists use on their sites but this website has more of a crisp, minimalistic approach compared to sites such as text.jodi.org/
(for images see blog below)
posted by monkeynic @ 4:49 pm
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