Soulbath by Hi-Res

This is a project by the company Hi-Res:

"Since the beginning, High-Res! has been on a completely different level than other Internet design companies. They resist consumer culture through a variety of tactics: pushing the web to its technical and artistic limits; attempting to bridge the gap between the digital medium and the real world; and creating experiences rather than passive viewings. They have been recognized for their unique work on websites such as www.thethirdplace.com, www.requiemforadream.com, and www.dieselstylelab.com. Their work has such a distinctive feel to it because they manage to create a three-dimensional experience in a two-dimensional setting." (quote from"http://www.dartmouth.edu/~arthist/content/websites/
website7/website7.html")

The site is an experimental website exhibiting web banners, but am not really looking at what it does I just like the interface used.
The interface is what you would expect a net.art such as Jodi or Vue Cosic to create but here it is being used by a corporate design company.
Here are some images of the website:









(images taken from www.soulbath.com)

"Flashing windows displaying colorful banners take deliberate advantage of the fact that in our consumer culture, people are less likely to absorb information in bright colors that speed by. In other words, there is too much to pay attention to and not enough human capacity to grasp it all. "If we only use enough different colours and lots of banners on this site, people will actually believe it has some genuine content and is popular when actually the opposite is the case. What you see here is completely useless information, but is flashing so brightly, that you have no way of knowing in the beginning if there may be some information underneath all of this. In the case of soulbath.com, there is . . .". It is easily concluded that Soulbath is making a commentary on the level of the shallow consumer society in which we live. Another example is the ASCII dinosaur that is almost completely composed of dollar signs. This speaks to the lengths that advertisers go to convey their messages. " (quote taken from same website as before)