Requiem for a dream - by Hi-Res
Requiem for a dream
In their website for the film “requiem for a dream” again designed by the exceptional company Hi-Res, is a perfect example of how net.art is used for corporate projects. It uses a similar language as net.art to undermine the security of the user interface to express the consequences of technology failing. The site slowly decays, with corrupted images, unexpected links and broken text; this is supposed to mirror the gradual unravelling of the characters lives within the film. It also mirrors how fragile our lives are and how much control we have over things by the technology failing.
As you travel thought the site you experience random interfaces which as you click them, break up into pieces then disappear into nothing then link to the next page. On the first screen you come to when you log onto the website you don’t actually think you are on the right site because it the says the site is called “tappytibbons.com” but as you click the page it breaks up as thought you have a glitch in your system then loads the “requiem for the dream” text so it is clear you have the right site.
The site contains many references to the net.art movement such as a the pages breaking up like you have a virus, random text appearing on the pages, distorted images, random pop-ups, loads of cursors and windows functions which normally appear when something cant be displayed. ASCII images can be seen in certain pages in the site.
It is clear to see that this site has taken its influences from net.art movement you navigate though the site not really knowing where you might end up, this is very similar to net.art work such as Jodi as you are just take from page to page without any clear structure. I feel this is the best site that I have seen which clearly has turned net.art from being an experimental art form, into a corporate project, which combined net.art with the design constraints of a design company.
In their website for the film “requiem for a dream” again designed by the exceptional company Hi-Res, is a perfect example of how net.art is used for corporate projects. It uses a similar language as net.art to undermine the security of the user interface to express the consequences of technology failing. The site slowly decays, with corrupted images, unexpected links and broken text; this is supposed to mirror the gradual unravelling of the characters lives within the film. It also mirrors how fragile our lives are and how much control we have over things by the technology failing.
As you travel thought the site you experience random interfaces which as you click them, break up into pieces then disappear into nothing then link to the next page. On the first screen you come to when you log onto the website you don’t actually think you are on the right site because it the says the site is called “tappytibbons.com” but as you click the page it breaks up as thought you have a glitch in your system then loads the “requiem for the dream” text so it is clear you have the right site.
The site contains many references to the net.art movement such as a the pages breaking up like you have a virus, random text appearing on the pages, distorted images, random pop-ups, loads of cursors and windows functions which normally appear when something cant be displayed. ASCII images can be seen in certain pages in the site.
It is clear to see that this site has taken its influences from net.art movement you navigate though the site not really knowing where you might end up, this is very similar to net.art work such as Jodi as you are just take from page to page without any clear structure. I feel this is the best site that I have seen which clearly has turned net.art from being an experimental art form, into a corporate project, which combined net.art with the design constraints of a design company.
KEY points:
· This website shared common visual representation of net.art but Hi-Res do not consider there work to be art they see it purely as a specific site for a film
· The first page is a reference to the film but you would not know this unless you had seen the film.
· This website won many awards such as the D&Ad Award 2001, and Best interactivity.
· There is information hidden within the site, which you don’t always notice unless you study each page.
· Interactive website which for most of it requires the user to interactive others wise it just remains static.
· This website shared common visual representation of net.art but Hi-Res do not consider there work to be art they see it purely as a specific site for a film
· The first page is a reference to the film but you would not know this unless you had seen the film.
· This website won many awards such as the D&Ad Award 2001, and Best interactivity.
· There is information hidden within the site, which you don’t always notice unless you study each page.
· Interactive website which for most of it requires the user to interactive others wise it just remains static.
posted by monkeynic @ 4:53 pm
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